Little Red Cube Nusajaya

Façade of Little Red Cube at Nusajaya, Johor
The Little Red Cube which houses the Puteri Harbour Family Theme Park is home to Sanrio Hello Kitty Town, The Little Big Club and Lat’sPlace as well as a host of retailers.  As new attractions are gradually taking shape and work is still in progress in various parts of Nusajaya, Traders Hotel Puteri Harbour, the first international hotel brand in Nusajaya located adjacent to the Little Red Cube, opened its doors on June 1.  At the media launch of the Little Red Cube, more retailers and food outlets were introduced in a Carnival during the recent school holidays. 

Dato' Eddy Leong [4th from Left] with tenant representatives
at the launch of Little Red Cube Nusajaya recently
“We believe Little Red Cube and its host of attractive offerings has a very unique proposition to offer a fresh new lifestyle chapter for friends and family.  We assure you that fun will never stop in Little Red Cube,” said Dato’ Eddy Leong, Chief Operating Officer of Destination Resorts and Hotels, as he personally welcomed visitors to enjoy the Carnival @ Little Red Cube.  The event kicked off literally with a bang when the “Stompers,” a group of creative percussionists who make music with a range of recyclable items, kept the crowd enthralled by their rhythm and beats.  Later, charming little children took to the catwalk to present a fashion show featuring Poney’s Summer Vacation collection 2013.

Guests at the reception of Traders Hotel Puteri Harbour
The retail mix in Little Red Cube aims to match the tastes of leisure visitors to Nusajaya and these retailers are encouraged to actively engage with visitors in a lively shopping environment.  The community in Little Red Cube, made up of renowned brands in products and services as well as Food & Beverage outlets, presents retail attractions that will be open in stages and is scheduled to be fully opened by end 2014.  With a carefully selected tenant mix, Little Red Cube promises visitors a different experience from other retail malls in Johor and there are even Little Red Cube ambassadors on hand to offer you directions and helpful information to guide you to the fun attractions!

Little Red Cube ambassadors are on hand to help
you with directions and helpful information
Among the renowned brands at Little Red Cube is Toys “R” Us, the world’s largest child-related product specialty chain store which stocks a wide selection of toys and children’s products at best value-for-money prices.  Parents who appreciate style, quality and comfort in children’s fashion will be thrilled with the range of apparel and accessories for newborns, toddlers and teenagers at Poney and Avenue Kids.  Popular convenience store,, provides daily necessities while Caring Pharmacy assures visitors that there will always be a friendly and professional pharmacist on hand to attend to your product queries. 

Shihlin Taiwanese Street Snacks at Little Red Cube
Visitors can choose from a host of Food & Beverage outlets to enjoy satisfying meals or pause from their fun activities when they have a snack attack.  Indulge in a North Indian menu of vegetarian and non-vegetarian food at Olive Tree Kitchen & Bar or get a quick meal at Shihlin Taiwanese Street Snacks.  If you prefer smaller meals, there are more than 23 choices in sweet or savoury flavours to choose from at Crepe Signature and the House of Mini is where you can satisfy your sweet-tooth with mini donuts, cupcakes and pastries.  In the near future there will be more dining choices at Little Red Cube with familiar brands like Starbucks, Sushi King, Brussels Beer Café and Chatime.

Visitors join the queue for some fun in the Wishful Studio
at Sanrio Hello Kitty Town
Opened in October 2012, the Puteri Harbour Family Theme Park is Asia’s first indoor theme park while Sanrio Hello Kitty Town is the first Hello Kitty theme park outside of Japan.  It has walk-through as well as interactive attractions in the Wishful Studio to keep fans of Hello Kitty captivated.  Take a tour of Hello Kitty House to admire the wide range of furniture and knick-knacks created in the Hello Kitty theme and don’t resist the urge to capture a few photo mementoes of yourself here.  Even grown-ups want to cuddle the plush pillows in the Hello Kitty themed bedrooms and look out for those who find their way into the Hello Kitty bathtub to pose for a photo!

Toys R Us mascot, Geoffrey, greeting visitors at the store
One of the biggest thrills for the children must be the opportunity to interact with their favourite animated characters, all under one roof.  Hello Kitty and friends will present live performances in scheduled shows and are available to pose for photos with visitors while characters like Barney the Dinosaur, Bob the Builder and Angelina Ballerina also meet visitors through a series of 6 interactive play zones with games and soft play areas.  Remember to ask for an Entertainment Schedule and check out the various times and places so that you can catch them when they make their appearance in Sanrio Hello Kitty Town and The Little Big Club.

A section of visitors at Little Red Cube Nusajaya
The fun continues with a meal experience at LAT’s Place, a themed restaurant where Lat, the KampungBoy and his LAToon friends come to life through live animation.  As you savour cuisine from around the region, you can enjoy an engaging and interactive animated experience as you watch Lat and his friends sing, dance and perform along with the LAToons.  This is a feast for the senses so advance reservations are recommended for lunch and dinner experiences at LAT’s Place.

Little Red Cube houses a premium mix of retail lifestyle, leisure and family entertainment attractions in 88 retail lots on two levels that include a promenade that commands a spectacular view of the marina and the Straits of Johor.  It is conveniently located adjacent to the Traders Hotel Puteri Harbour, just 5 minutes walking distance from the Puteri Harbour International Ferry Terminal and just a 20-minute drive from Singapore through the Second Link.  Indoor parking is available.  For more info, visit website:

A version of this article was published in the New Straits Times, Streets Johor on 2 July 2013

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