AmBank-MyKasih benefits community in Masai

The AmBank Group recently launched the AmBank-MyKasih Community Programme in Johor and committed RM208,000 for two years to benefit 100 families in Masai, Johor.

MyKasih Foundation trustee Datuk Yaacob Amin [Right],
AmBank Group chairman Tan Sri Azman Hashim [2nd
from Right] watch a customer using the MyKasih cashless
system to pay for groceries at Mydin Wholesale Hypermarket

Since the AmBank Group teamed up with MyKasih Foundation for the AmBank-MyKasih Community Programme in November 2009, the Group has allocated the sum of RM1 million per year to benefit some 2,379 families in 17 communities in the nation.

The needy community in Masai, Johor, joins these communities who are being helped in Sentul and Cheras, Kuala Lumpur; Rifle Range and Bayan Baru, Penang; Pandan Jaya, Klang and USJ, Selangor; Tambun, Perak, Ayer Keroh, Malacca, Kuala Krai and Kota Baru, Kelantan; Kuala Terengganu, Terengganu; Menggatal and Sandakan in Sabah and Kuching, Sarawak.

“A project such as this helps to meet our objective to play an effective role as a socially responsible corporate citizen,” said AmBank Group Chairman, Tan Sri Azman Hashim, at the launch event held at Mydin Wholesale Hypermarket, Taman Rinting, Masai. 

MyKasih Foundation trustee Datuk Yaacob Amin [with
raised hand] thanking AmBank Group chairman Tan Sri
Azman Hashim [next to him] for the RM1 million
allocated to support MyKasih annually

“AmBank Group is very happy to be given the opportunity to participate in a community project which addresses real needs and is of real value while delivering sustainable benefits,” he added.

The MyKasih community programme applies a unique technology that drives its welfare contribution in an efficient cashless payment system developed by ePetrol Systems Sdn Bhd which uses the chip technology on the Malaysian Identity Card, MyKad, and MyKasih smartcard.

The AmBank Group is pleased that through the AmBank-MyKasih Community Programme, they are assured that the intended recipients among the underprivileged and hardcore poor in our communities, will enjoy visible and tangible benefits from their contributions.

AmBank staff with members of the families who will benefit
from the AmBank-MyKasih community programme

The funds will ultimately reach the needy families, not in cash but in the form of essential goods like rice, sugar, flour, milk and cooking oil, purchased from selected partner retailers, like Mydin Wholesale Hypermarket, Taman Rinting, Masai.

Registered recipients will use their MyKad to spend a fortnightly allowance of RM40 to make the necessary purchases at partner retail outlets while student beneficiaries may use their MyKad linked with student smartcards to buy food and drinks at the school canteen as well as books and stationery from the school bookshop.

Also present at the event was Mydin Wholesale Hypermarket Director, Syed Ali Syed Abdullah, AmBank Group personnel as well as representatives from the 100 recipient families.

A version of this was published in The Malaysian Insider on 28 August 2015