Palm Resort Run4Fund in aid of PCA JB

An 8-km charity run dubbed “Run4Fund” is jointly organised by Palm Resort Berhad and TJ Mart Kulai on Nov 7 to raise funds for the Palliative Care Association of Johor Baru (PCAJB).

Sample of Run4Fund registration form

Palm Resort Golf & Country Club will be designing a golf course route on the Melati course, one of their three challenging 18-hole golf courses, to welcome non-golfers onto the course for the very first time.

The evening Run4Fund, planned for flag-off at 4pm, will give participants the opportunity to enjoy the lush tropical greenery sprawled across manicured hills and interspersed with water features like ponds and streams.

The charity run is open to participants in two Open categories for Ladies and Men with cash prizes of RM300, RM200, and RM100 awarded to the top three runners.

“The cash prizes are a mere token sum because we aim to channel the bulk of the funds raised to benefit the good work by PCAJB,” said Palm Resort Golf & Country Club CEO and Le Grandeur Palm Resort General Manager, Jef Kong.

At the recent launch of the charity run, the organisers explained that they decided on a route within the golf course to give non-golfer participants the opportunity to have first-hand experience of a golf course and to run in a safe environment, free from vehicular traffic.

Jef Kong, Lee Tet Long and Lee Soo Tong [L to R] at
the launch of the Palm Resort Run4Fund charity run

"In such challenging economic times, we have to be discerning about which organisation to pick as a beneficiary to ensure that the monies donated are used for the right purposes,” said TJ Mart Kulai owner, Lee Tet Long, who emphasised that the PCAJB was identified because the work they are doing with needy families will need more support now.

While the Rotary Club of Johor Baru pioneered the setting up of the first hospice in JB to provide care to terminally ill cancer patients in 1995, the service evolved into an association dedicated to providing palliative care.

Since its inception in 2007, PCAJB has been giving essential support free-of-charge to terminally ill cancer patients and their families.

One for the album: Representatives from Palm Resort,
TJ Mart Kulai and PCA JB at the launch event

Palliative care is a medical specialty in providing comprehensive and compassionate care to help terminally ill patients have a better quality of life while respecting their right to live out their remaining days with dignity.

"On behalf of the patients and their families, PCAJB would like to thank the organisers of the charity Run4Fund and all the participants for their kind contributions,” said PCAJB honorary secretary, Lee Soo Tong, adding that the total cost for providing their free service to patients, is estimated at about RM325,000 per annum.

Registration fees for the charity run at RM40 each that entitles participants to an event T-shirt and finisher medals, will close at 12 noon on Oct 12.

To register for Run4Fund call Tel: 607 – 599 6000 (Le Grandeur Palm Resort), 607 – 599 6222 (Palm Resort Golf & Country Club) and 607 – 598 4323 (TJ Mart Kulai).  For more information about PCAJB, visit website: www.pcajb.com

A version of this was published in The Malaysian Insider on 24 Sept 2015