Petronas #tanahairku campaign in JB

National oil company, Petronas, celebrated the spirit of National and Malaysia Day 2015 in Johor Baru recently with street art and a web film under its #tanahairku campaign.

Petronas personnel and VIP guests holding pictures of the
street art in JB by teams of Johor artists [back row]

For two decades, Petronas has brought Malaysians together through its memorable festive TV commercials and staying true to its commitment towards promoting social cohesion, the campaign this year also included a web-film and TV commercial entitled, akrab.

Directed by Johorean, Quek Shio Chuan, this web-film set in 1957 about three boys, highlighted the value of friendship and perseverance – two elements that contribute to unity in a multi-racial community.

The cast was introduced to the audience after this highly anticipated web-film premiered at the event.

Petronas personnel and VIP guests with the cast of akrab
after the web film premiered at the event

“Through the National and Malaysia Day 2015 campaign, we hope to present Malaysia as a unique melting pot of cultures and traditions,” said Petronas Senior General Manager of Group Strategic Communications, Liz Kamaruddin. 

“We strongly believe that the common values we share are what makes us Malaysians, a message we hope will come through in this campaign,” she added.

“I trust that the Petronas #tanahairku campaign will encourage the generations born after our nation’s independence to feel a sense of patriotism,” said State Domestic Trade, Consumerism and Tourism exco Datuk Tee Siew Keong.

Music and a flash mob in the heart of old JB to engage with
the youths and promote social cohesion

He was particularly pleased that the five sites picked for street art by Johor artists will add value to the city attractions in the heritage area and one of the illustrations even has an inspiring quote by Johor-born National Poet Laureate, Usman Awang, “Kerna kita satu sama dipunyai.”

In addition to #tanahairku street art and the web-film, in mid-August Petronas also launched Misi #tanahairku where Malaysian personality, Razif Hashim, went on a nationwide journey to gather and share stories about Malaysia through the eyes of everyday Malaysians.

These stories are shared via social media to raise the spirit of national pride and love for the country.

For more info about the Petronas National and Malaysia Day 2015 campaign, visit www.petronasofficial.com/festive

A version of this was published in The Malaysian Insider on 2 Sept 2015