Emperor Cinemas open in Johor Baru

With the opening of Emperor Cinemas in Johor Baru, watching a show here is also a special experience in new heights of luxury with superior image and sound quality in its cinema halls.

A section of the lobby at Emperor Cinemas

I’m at Level One of the R & F Mall for a media preview and sneak peek into the eagerly anticipated Emperor Cinemas, the first luxe cinema introduced in Southeast Asia outside of China and Hongkong.

In the lobby, I see how the cinema spans across two levels in the Mall as I admire the arty ceiling structures suspended above the staircase that glows with hidden LED lights… all adds up to a spectacular sight.

Later, I discover that the staircase leads up to Level Two for refreshments at the Monkey Café which offers a menu that includes Hongkong style snacks for cinema patrons to enjoy before or after their shows.

Another counter for favourite cinema snacks at Concession

At the lobby, the lighted signs for food selections are hung above the Concession counter and a glance confirms that there is popcorn – a favourite snack for movie goers – as well as a menu of food like hot dogs and fries.

Nearby, a sign that reads ATM for Automated Ticketing Machines, is displayed above a wall fitted with five ticketing kiosks. Additionally, there are two ticketing counters.

Emperor Cinemas also provide the convenience of e-ticket sales through their online platform as well as their recently launched Emperor Cinemas mobile application where patrons can manage their bookings and receive the latest news updates.

The Waiting Area with seats [in the rear] and the
staircase to Level Two where Monkey Cafe is located.

By making bookings online, patrons can enjoy a first-in-Malaysia deal with a waiver of service fee.

If you are a regular movie-goer, then you should take advantage of the Emperor Cinemas VIP membership for Free and enjoy a lifetime of exclusive benefits.

These include receiving two complimentary tickets on your birthday month, annual 10% discount on food and drinks, exclusive invitations to member events and other special privileges.

In addition, VIP members can accumulate tokens for all spending at the cinema and redeem exciting rewards like free tickets or items from the Concession counter.

Get tickets from the Automated Ticketing Machines here

To enjoy these rewards, simply download the Emperor Cinemas app via Play Store or Apple Store and join the VIP membership now.

This mobile app will allow you to access VIP membership programmes for e-membership cards, coupons, special reward offers and the ease of e-ticket admissions to your shows.

In the lobby, I discover a Waiting Area designed for patrons to chill out while waiting for their friends or for the show to start.

A poster with the list of Ticket Prices provides the best deals for Two-Dimension (2-D) and Three-Dimension (3-D) shows, both for adults and kids that vary for different shows screened at various times of the days.

Ticket Prices are listed on this poster

On a wall close to the entrance to the cinema halls, I read from the numbers posted there that Emperor Cinemas has eight cinema halls.

Next to it, a large poster complete with illustrations, reminds patrons of the familiar Do’s and Don’ts in cinema etiquette.

After a few minutes, we are ushered into Hall One for a formal introduction to the facilities and to meet with the Emperor Group’s Director of Administration and Special Projects, Vicky Wong.

I’m delighted to settle into my choice of seat, relishing the feel of a soft leather and flexible armrests in a seat, ergonomically designed with lumbar support for extra comfort on my back.

Emperor Group's Director of Administration and
Special Projects, Vicky Wong addressing the audience.

In the brief intro, we are informed that Emperor Cinemas has a combined seating capacity for 745 people within it eight cinema halls, two of which are equipped with Dolby Atmos while the other six halls are designed with Dolby 7.1 sound systems.

“Cinemas have to constantly raise their game to provide unmatched immersive experiences in both sight and sound,” said Vicky.

“We found Sony 4K Laser Projection System ticking all the right boxes for true 4K image quality,” she added.

Hearing how she is extolling such superior quality, I cannot help feeling rather impatient for my first experience of the Sony 4K Laser projector system – the first of its kind in Malaysia – which brings advanced image quality to the screen with outstanding brightness, high contrast and superior colour performance.

Then the lights are dimmed for the screening of several movie trailers in our first experience of the impressive image and sound quality in the Emperor cinema hall.

But all it did was to elevate my impatience for the screening of the feature film…

Welcome to your own Emperor Cinemas experience!

While eagerly anticipating my movie experience here, I also learn that Emperor Cinemas not only offer an ideal venue for private parties, meetings and business events, it also provides patrons with the opportunity to decide on the type of content to screen at their events.

Besides screening movies of their choice, live sports events or even e-sports competitions, patrons may also create their own themed activities for birthdays, family reunions and social gatherings at a unique venue with family and friends.

Since 2014, state-of-the-art Emperor Cinemas have been established in various cities in mainland China including Beijing, Shenzhen, Shanghai, Foshan, Hefei, Zhuhai and Chongqing.

It's almost time for our showtime!

With cinemas established across mainland China and Hongkong, the brand continues to expand in Asia, from Hongkong to Macau and now in Johor, Malaysia.

After a refreshment break, it’s finally time for the movie screening.

Needless to say, I’m among the first to find my seat at the back of the hall – all seats enjoy an unobstructed view – and join the privileged few for a most thrilling experience of a nail-biting-exciting-rooting-for-the-hero genre of a movie.

The R & F Mall, developed within R & F Princess Cove, is located at Tanjung Puteri, Johor Baru, Johor in Malaysia.

For more information about Emperor Cinemas, visit website: www.emperorcinemas.com.my