Couples expecting
their first child may be thrilled with this exciting chapter of their lives but
may also be unduly stressed if they do not have the advice and support of experienced
family members.
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| Expecting a child is an exciting chapter in a couple's lives! |
As the
joyful news sink in and the expecting couple goes through changes, not just the
physical but also the emotional ups and downs, this experience can become
overwhelming.
And as
the pregnancy progresses through the months, the expectant mother will long to
seek antenatal and postnatal information and advice from her mother, aunt or
grandmother.
But what
if they were no longer around? Who do they turn to as a reliable source of
information and advice?
Founder
of 10 MOM and a mother of one, Fiona Wong, has channeled her own experience
into creating a revolutionary mobile phone application to streamline antenatal
services with confinement services and post-natal education.
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| The 10 MOM phone app is available for download now from Apple App Store and Google Play Store. |
Dubbed 10
MOM, this one-stop-centre for antenatal and postnatal activities and
information aims to benefit future parents or family planners as well as
professionals in pregnancy care services.
“10 MOM
acts as the “mother” app to couples who don’t have such support groups,” said
Wong.
“It is
not just an information and services platform but is also a medium for
education,” she added.
She
explained that by using this app, the expecting parents would feel safe and
secure, knowing that all the services listed are legitimate.
Statistics
reveal that out of the daily 440 newborn babies, the mortality rate is five. Very
often, this was due to lack of postnatal care and professional training.
Saddened
by these statistics, Wong felt the need to help married couples to experience
the fulfilling joy of welcoming a baby into their family by creating a phone
app that provides access to professional advice and training.
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| YB Liow Cai Tung [Third from Right] with event VIPs at the launch of the 10 MOM phone app |
Created to
match users in this age of digital information, the 10 MOM app aims to maximize
the sharing of information and accessibility to proper and certified antenatal
and postnatal care information and services.
The 10
MOM phone app – developed by technology from Hong Kong with traditions from
China as a product of Malaysia – was launched in a simple ceremony held at a
local hotel, witnessed by Johor Women Development and Tourism Committee
Chairman, YB Liow Cai Tung.
The
mobile app at 10MOM.com.my will eventually be available in three languages:
Chinese, Malay and English.
A
Memorandum of Understanding was signed by representatives of 10 MOM Sdn Bhd,
Southern University College, Wisdom Synergy Management Centre Sdn Bhd (a
subsidiary of 10 MOM) and Training Qualification United Kingdom, to mark the
partnership in providing proper training and education.
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| VIP representatives with the signed Memorandum of Understanding witnessed by YB Liow Cai Tung [Centre] |
The
education programme includes training courses in post-natal care through the
Professional Diploma in Postnatal Care offered by the Southern Institute of
Technical Education (SITE) at Southern University College, backed by
certification from Training Qualification UK.
This professional
diploma course is the first of its kind, offered in Malaysia. Aimed to raise
industrial standards, this training will regulate and certify the practitioners.
10 MOM
Director, Henry Pang, said that this app will change the way we look at
pregnancies.
“Instead
of being anxious, confused and unprepared – all the mixed feelings when
expecting a baby – the couple may refer to the 10 MOM app for all the
information on antenatal care like nutrition, confinement services, pre- and
postnatal massage services, baby products and a host of other information,”
said Pang.
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| The 10 MOM phone app is a new platform that changes the way expecting couples handle confinement |
On this
app, expecting parents are assured that all confinement ladies, agents and
centres that 10 MOM collaborates with, are certified with proper training on
general confinement knowledge and methods.
While
traditional methods may vary according to culture and religion, 10 MOM plans to
offer confinement services based on the different traditional ways with proper
methodology as a standard that others may follow in the future.
The phone
app also acts as a platform that provides job opportunities to locals and
foreigners who have graduated from the relevant courses offered in Southern
University College.
Experienced
freelance confinement ladies are also welcome to join 10 MOM to increase their
opportunities to provide their services in this emerging market.
While
modern mothers may enjoy the convenience of using the 10 MOM mobile app, the traditional
practice of breastfeeding continues to be encouraged for all new mothers.
10 MOM
supports the Health Ministry’s breastfeeding campaign which encourages mothers
to feed their newborn with breast milk, the primary source of nutrition for
newborns.
In 2017,
Southern University College set up Southern Institute of Technical Education or
SITE to provide technical education in various professional training courses
like Aesthetic Treatments and Body Therapy, Hairdressing and Hair Design,
Unreal Engine Virtual Reality Architecture and Funeral Business and Management.
For more
info on 10 MOM, visit website: www.10mom.com.my and Facebook page
www.facebook.com/10mom.com.my/
For
enquiries on the training courses, visit website: www.southern.edu.my/site
