Smart working Sa'adiah

“To keep the landlord happy, we just pay rental on time”

Kedai Kain Haji Esa is one of the many shops that border both sides of Jalan Sisi in Muar and is situated in the block under the canopied section of this long road.  Sa’adiah Haji Esa, the daughter of Haji Esa, has been helping in the business since she was aged 16 and took over after her father passed away.  With a keen sense of customers’ tastes, this mother of four is also the buyer who does the merchandising and stocks a range of traditional ready-made Malay attire and accessories for both men and ladies.

Aware of the stiff business competition, Sa’adiah makes every effort to welcome customers to look closer at her merchandise and is quick to offer alternative choices to let them pick out something they liked.  Applying good customer service skills and a proactive attitude, she chats comfortably with customers to try to close a sale without being pushy.  This is because she has to pay rent for the shop unit.  One of the worst nightmares for traders like her is the landlord asking to take back the premises and this keeps her working hard and smart to keep the business thriving.