Unveiling the Rolls-Royce Black Badge

The first time I saw the iconic Double R logo, I was in an airport transit lounge – looking at the aircrafts on the tarmac – and I remember thinking that this insignia on the aircraft’s side would mean that its engine design boasts of prestigious Rolls-Royce engineering.

The Rolls-Royce Black Badge, waiting to be unveiled!

So when I received an invitation from Rolls-Royce to an event where a rare trio of Rolls-Royce Black Badge motor cars will be presented for viewing at Puteri Harbour – for the first time in the nation – I checked my calendar and did not hesitate to accept.

This showcase of highly exclusive super-luxury cars was part of the Stylo Gentleman’s Weekend with activities planned at the Promenade, Marina Walk and Puteri Harbour clubhouse.

Conceived as a lifestyle activity to support Formula One races, the success of Stylo International in the circuit of the region’s fashion world, has initiated a luxury lifestyle show event in Johor’s Puteri Harbour, dubbed the Stylo Gentlemen’s Weekend.

Quill Motorcars, Director,
Anas Zawawi Khalid

This innovative lifestyle weekend event, held on the last weekend in October, featured an exciting programme of activities for men’s lifestyle brands and products from fashion, cigars, vintage automobiles to super cars and luxury yachts.

The organisers recognised that the infrastructure and customer demographics in the Iskandar Malaysia region had been rapidly developing with a global landscape and that Puteri Harbour was the ideal venue to launch their prestigious Black Badge range of super-luxury cars.

For me, I was just proud that the Rolls-Royce Black Badge picked Puteri Harbour, Iskandar Puteri in Johor, to debut in Malaysia.

A seasonal monsoon downpour did nothing to dampen my enthusiasm and when I spotted the Double R logo boldly displayed to identify the Rolls-Royce Pavilion, I paused on the steps of the Promenade while an “umbrella-service” came over to escort me in.

All in black and emblazoned with the Double R logo, the large umbrellas sheltered me across the uncovered path to the entrance where I was welcomed and served a tall goblet of refreshing double-layered sparkling juice topped with crushed ice.

Our first peek at the Wraith Black Badge as it was unveiled

As I sipped this refreshing drink, my eyes were, however, riveted to the centre-piece in the Pavilion, the (obvious!) outlines of the Black Badge, stealthily cloaked in a dark sheath, waiting to be unveiled.

It was a cosy and elegant setting that smacked of sophistication and the arrival of the VIPs just confirmed what I had expected.

Among the dignitaries who escorted in Guest-Of-Honour, Yang Amat Mulia Tunku Idris Iskandar Ismail Abdul Rahman ibni Tunku Ibrahim Ismail, the Tunku Temenggong Johor, were Rolls-Royce Motor Cars Asia Pacific, Regional General Manager, David Kim, and Quill Motorcars, Director, Anas Zawawi Khalid.

Tunku Temenggong Johor [5th from Left] with VIP guests
at the unveiling of the Wraith Black Badge at Puteri Harbour

Also present were executives from Rolls-Royce Motor Cars Kuala Lumpur, the sole authorized dealership for Malaysia, the brand’s Asia Pacific regional office and Malaysian industry, and special guests like Datuk Jimmy Choo.

“We are confident of a positive response to Black Badge as Malaysia offers good driving conditions and a growing customer base of successful people who are young and dynamic,” said Anas Zawawi Khalid.

“The development of Johor’s luxury hot-spots such as Puteri Harbour and the Iskandar region, along with interest from potential customers, contributed to our decision to launch this exclusive range of cars here for the first time in Malaysia,” he added.

The Ghost Black Badge in Black

The Rolls-Royce Black Badge is a truly Bespoke response to the desires of more assertive, confident and demanding aesthetic of a new generation of younger customers, who are self-made people who wished to make a bold and edgy lifestyle statement about their lives.

In a much anticipated moment, all eyes were on the dark outlines as the drape was dramatically drawn back (electronically!) to reveal the embodiment of the Rolls-Royce’s brand, its Parthenon Grille topped with the Double R logo and the iconic Spirit of Ecstasy, before the entire Wraith Black Badge was unveiled!

And the Ensign Red car before us, just reminded us that Black Badge cars need not be Black!

The Guest-of-Honour and VIPs were then invited to have a closer look at the Wraith Black Badge, fastback coupe – the most powerful Rolls-Royce ever built – powered by 6.6 Litre V12 twin turbo engines with interiors designed with advanced aerospace luxury materials.

The embodiment of the Rolls-Royce brand: its Parthenon
Grille topped with the Double R logo and the iconic
Spirit of Ecstasy

Throughout the Gentlemen’s Weekend, visitors at Puteri Harbour had the pleasure of a close-up experience with the Wraith Black Badge in Ensign Red, the Wraith Black Badge in Dark Indigo and the Ghost Black Badge in Black.

Rolls-Royce super-luxury motor cars are commissioned by customers in almost 50 countries around the world.

Its flagship, the eighth generation Phantom has been consistently confirmed by the media as “the best car in the world.”

The company also produces, Wraith, Ghost and Dawn, as well as a new pinnacle SUV called Cullinan, due for its Malaysia launch in the near future.

A trio of Rolls-Royce Black Badge motorcars were unveiled at Puteri Harbour, for the first time in Malaysia,
[L to R] Wraith Black Badge in Ensign Red, Wraith Black Badge in Dark Indigo and Ghost Black Badge in Black

The inaugural Gentlemen’s Weekend at Puteri Harbour was proudly presented by Rolls-Royce Motor Cars Kuala Lumpur, UEM Sunrise Berhad and Stylo International in partnership with Malaysia Fashion Week and Maritime International Showcase Malaysia.