Seven
years ago in July 2019, I had the privilege to experience the first showcase of Hard Rock pins at an exciting event hosted by the Hard Rock Hotel Desaru Coast.
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| Hard Rock collectors showing off what they received from the final round of Blind Trading |
This
time, the showcase not only featured pin collections but a wide range of Hard
Rock collectibles like land-yards, soft toys, shot glasses, bottle-openers,
fridge magnets, drum-sticks, tankards and T-shirts, among other rare Hard Rock
souvenirs from Hard Rock hotel, casino and café destinations the world over.
While
the inaugural event was held in the Constant Grind with 10 collectors,
this year’s event of a record-breaking 12,898 collectibles displayed by 21
collectors, just required a larger space. So the event was held in Sessions,
also located on Level One of the Hard Rock Hotel Desaru Coast.
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| Hard Rock pins displayed on Raffique Hashim's black jacket |
While
the majority were male collectors, there were four lady collectors who were
equally keen about Hard Rock collectibles. They were, Satomi from Japan, Noor
Asmah Mohd Nawawi from Ipoh, Grace Chiam from Penang and Nanny Van Berlo from
Kuala Lumpur.
As
I met with the avid collectors, I discovered that many were with family members
and that their families bonded from a shared passion for Hard Rock
collectibles.
Seated
close to Nanny Van Berlo was a giant soft toy teddy bear from Hard Rock Kuala
Lumpur which she said, has a place of honour in her study room at home. Back
home, her vast collection of cuddly small teddy bears on display – a total of
97 – were carefully stored within glass cabinets.
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| Nanny Van Berlo with her sons, Raffique [Left] and Tarquin [Right] |
His
brother Tarquin, fondly called Mr T, shared that his interest in
collecting was ignited when he observed how his brother negotiated while
trading a Hard Rock collectible.
Himself
a drummer, Mr T showed me his large collection of Hard Rock drumsticks and said
that the first set of drumsticks he acquired was from Hard Rock Honolulu,
followed by the next set from Hard Rock Hollywood.
Among
his favourites in his collection of Hard Rock pins must be the series that
featured drumkits, big bikes, and skull & bones.
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| A rare set of Hard Rock Monopoly board game and Hard Rock Studebaker retro transistor radio |
At
the first Hard Rock collectors’ event in 2019, I met with two Johorean
collectors and was delighted to meet them again, this time accompanied by their
respective families who were equally enthusiastic about their treasure trove of
Hard Rock collectibles.
While
Durai Rajah Naghaya was with his wife, Sarojini, daughters, Kastury and
Vhinosha with two of their cousins, Azri Abdullah was with his wife, Alia, and
sons, Djibril and Ebrahim.
I
was particularly impressed by Azri’s collection of Hard Rock pins in the Pink
October theme. Since meeting Azri with his family in 2019, his sons have grown
into sturdy young men who share a keen interest in collecting Hard Rock
memorabilia.
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| Azri Abdullah with his sons, Djibril [Left] and Ebrahim [Right] |
She
pointed to a set of Hard Rock pins creatively arranged within a frame among her
father’s collection on display and said that it was the first of their many
father-daughter projects.
Kastury
said her father Durai Rajah, who plays the classical guitar, probably received his
first Hard Rock collectible in a gift of a Hard Rock pin in the guitar design from
a friend who went abroad.
Meanwhile,
Kelvin Foo from Kuala Lumpur was pleased to showcase his collection of Hard
Rock shot glasses. His collection started long before the age of social media
and if he was not able to travel to Hard Rock destinations, he could only
acquire his collectibles through buying online via the eBay shopping platform.
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| Noor Asmah Mohd Nawawi with envelope, ready for Blind Trading |
Noor
Asmah Mohd Nawawi recalled that the first Hard Rock pin and magnet that sparked
off her interest in collecting, were gifts from a friend who presented her with
them after her travels to Europe. These items are more precious now because
this friend had since passed on.
Some
20 years ago, Noor Asmah started trading her items by post and her collection of
Hard Rock pins and magnets gradually expanded. In fact, the collection she
brought along to this showcase was just a fraction of her whole collection at
home.
Just
as Noor Asmah and I were chatting, we heard an announcement for the Blind
Trading happening at the top of the hour and collectors were invited to prepare
the item they wished to trade and place it inside an envelope.
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| Collectors holding up their envelopes, all set to pass them from hand-to-hand in the first round of the Blind Trading |
I
observed that this activity worked pretty much like Passing-the-Parcel,
a familiar party game where the parcel – in this instance, the envelopes with
the Hard Rock item within – were passed from hand-to-hand around the circle of
collectors while the music was playing. When the music stopped, the envelope
that ended in their hands will belong to that collector.
The
final round of the Blind Trading was done differently. All the envelopes were
placed on a table while the collectors formed a queue for their turn to pick up
the envelope of their choice from the table.
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| Showing off what they got from the Blind Trading; Kabilarasan Rajan [Left] and Mohd Ruzaini AKA Zoroyz [Right] |
I
understand from collectors that they usually bought interesting pins or magnets
in duplicates as the extra pieces will go into their collection for trading
with other collectors.
Conversely,
there were some limited-edition pins or magnets that celebrate an official
opening or anniversary of Hard Rock hotels, cafes or casinos, which are
definite keepsakes that collectors may never part with. Such rare pieces were a
pride to own and a pleasure to show-off to fans and fellow collectors at events
like this.
At
the close of the event, the organisers at Hard Rock Hotel Desaru Coast hinted
that next year’s edition of a similar showcase will feature more international
participants, a limited-edition pin drop and more fan experiences.
Hard Rock Hotel Desaru Coast is
located at Jalan Pantai 3, Desaru Coast, 81930 Bandar Penawar,
Johor. Tel: +607 838 8888
For info on more events and
promotions at Hard Rock Hotel Desaru Coast, visit website:
www.hardrockhoteldesaru.com








