The
World’s Biggest Book Sale, Big Bad Wolf Books, opens in Johor Bahru for the
seventh time, a landmark edition that coincides with the school holidays to
enable families, students and booklovers to enjoy browsing around in their fun
book hunts.
To
kick off the book sale, I joined the excitement at the launch event where the
Big Bad Wolf Books announced a dazzling incentive for shoppers who stand to win
a 10-gram Gold Bar in a Lucky Draw. The gold element was chosen to beautifully
bridge the timeless value of physical gold with the priceless wealth of reading
and learning.
Gold coins and a cake-cutting ceremony
to kick off the book sale in Johor Bahru
While
the general public may participate online via the social media platforms in the
Share & Win Contest, shoppers who spend a minimum of RM110 in a single
receipt will be entitled to one Lucky Draw entry.
The
winner of the 10-gram Gold Bar will be drawn and announced live via the Big Bad
Wolf Books’ official social media channels on the final day of the book sale,
at 6pm on June 6, 2026.
Opened
to the public since May 27, the book sale, located at the Paradigm Mall
Convention Centre on Level Seven of Paradigm Mall Johor Bahru, was abuzz with
shoppers – so early in the day – browsing around for their first picks from the
millions of affordable books.
A map to guide shoppers on their book hunts
The launch
event featured a captivating, high-energy performance by the talented children
of Joyous Preschool. This special showcase by the youngsters perfectly embodied
the core mission of Big Bad Wolf Books – nurturing a love for language,
building confidence and fostering early childhood literacy.
By providing a platform for these
young learners, the event highlighted the critical importance of engaging
children through creative expression and foundational education during their
formative years.
The
launch event was officiated by Assistant Director of Technical and Vocational
Education and Training (TVET), Daniel Albert Wong, representing Director of the
Johor State Education Department, Zulkurnain Abdul Rahman. 
A photo memento with the
Big Bad Wolf Mascot
In his speech, delivered on
behalf of the Director of the Johor State Education Department, he emphasized
the critical link between reading and long-term talent development.
“Books are the fundamental
building blocks of literacy, critical thinking, and future career readiness.
Coinciding with the school holidays, the return of Big Bad Wolf Books to Johor
Bahru provides an invaluable, accessible platform for students to expand their
knowledge outside the classroom.
Whether pursuing academic paths
or technical and vocational fields (TVET), a strong command of reading empowers
our youth to innovate, adapt, and succeed. By dismantling price barriers and
making millions of books accessible, we are collectively investing in the
future intellectual capital of Johor.”
In terms of long-term talent
development and future career readiness, he said that there was an absolute,
undeniable synergy between community-led reading habits and formal educational
advancement. 
Unbelievable Deals on quality books!
Whether students chose an
academic pathway or set their sights on technical and vocational fields,
excellence always traces back to a strong foundation in reading and
comprehension.
We live in a world driven by
rapid technological innovation and evolving industries. To keep up, our future
generation must know how to critically analyse information, adapt to new
skills, and continuously learn.
He reminded us that, reading is
the primary vehicle for that cognitive growth.
Sections for Fiction books
Adding to the hype, this edition
of the book sale in Johor Bahru marked a thrilling milestone where the official
Big Bad Wolf Mascot was present to meet and greet fans, for the first time in
their events here!
As the mascot mingled among the children
and book lovers of all ages, everyone could not resist getting their own photo
mementoes as they interacted with the legendary character.
This mascot will be at the book
sale throughout these school holidays to transform a traditional book hunt into
an immersive, festival-like family experience.
The book sale extravaganza is
packed with value-driven activities curated to make book shopping the best
holiday activity in the city. Among the best deals are: 
Sections for Non-Fiction books
• Maximum holiday savings—get RM5
OFF with a minimum spend of RM110, or RM8 OFF with a minimum spend of RM150.
• To directly bolster the
education sector, students and teachers enjoy an additional 5% discount with a
minimum purchase of three books.
• Visitors can take part in the on-ground
Snap & Win contest by documenting their favourite holiday
book-hunting moments and mascot encounters on social media for exclusive
prizes.
Also present at the launch event
were Big Bad Wolf Books Business Development Manager, Ben Gasper, and
representative from Paradigm Mall Johor Bahru, Adverting & Promotions
Assistant Manager, Lim Wai Meng, along with educators, parents and media partners.
Box Set of a William Shakespeare Collection
The book sale was declared open
with a simple cake-cutting ceremony and the distribution of “gold coins”
(chocolate wrapped in gold foil), much to the delight of the children and the
young-at-heart.
Without a moment’s hesitation, I
joined shoppers in the book sale for my own book hunt in the sections for
English Literature and activity books before checking out their Unbelievable
Deals. 
Box Set of the Major Works of
Charles Dickens
I saw parents making a beeline for
the best-buys for Children’s Books while some parents sat down at the waiting
area in the Kids’ Zone where their children had fun, burning up energy in a
bouncing castle.
When I paused to look up from my
book hunt, I saw that more shoppers had joined the crowd of eager book-seekers
and thought that all of us stood a good chance at winning that coveted Gold Bar
at this exciting book sale in Johor Bahru.
The
Big Bad Wolf Books book sale in Johor Bahru is on from now till June 7, 2026,
daily from 10am to 10pm at the Paradigm Mall Convention Centre, Level
Seven of Paradigm Mall Johor Bahru.
For updates and sneak peeks,
follow Big Bad Wolf Books on:
Facebook:
https://www.facebook.com/bbwbooks
Instagram: https://www.instagram.com/bigbadwolfbooks/
TikTok:
https://www.tiktok.com/@bigbadwolfbooks
P.S.
After more than three hours of happy book browsing, I left the book sale with
two bags, full of books and Christmas gift ideas!
