With
stores opened in malls and residential areas for customers’ convenience, local
brand Mr DIY has earned a reputation as Malaysia’s favourite home improvement
retailer.
Mr DIY Group's team at the Grand Opening of Mr DIY PLUS with Head of Marketing, Alex Goh [3rd from Right] |
The
Group is also a master franchisee of the EMTOP brand in Malaysia with its first
EMTOP outlet opened in 2023.
The
much-anticipated grand opening of Mr DIY PLUS in Mid Valley Southkey Johor
Bahru marks the Group’s 1,300 outlet in a layout that covers over 33,000 sq ft of
floor space, attractively displayed with a range of products from the Group’s
brands including Mr DIY, Mr DOLLAR, Mr TOY and EMTOP.
Mr DIY mascots and team members dance to a current popular tune at the store entrance |
Among
the media friends were Mr DIY team members, identified by their staff tunics,
sipping drinks and nibbling on snacks that were also offered to new arrivals
like me.
While
the entrance to the store was carefully concealed for the opening gimmick, I observed
that the outer walls were draped in what appeared to be crushed tin foil that
reflected light with an eye-catching sparkle.
Mr DIY PLUS welcomes customers to shop for a wide range of products here |
It
was interesting that the store’s design concept drew its inspiration from the
positive spirit of the Johor people and reflected the multi-faceted nature of
the Southern-most state – its long history, vibrant economy, rich culture,
modern outlook, its unique position as a Gateway to Peninsular Malaysia – which
makes Johor state a true gem.
The
mention of Johor as a jewel or gem struck a familiar chord not
only because I am a true-blue Johorean but also because one of the stories featured
in my 2017 MPH Non-Fiction Bestseller, My Johor Stories: True Tales, Real
People, Rich Heritage, was Johor’s Many Names, a piece that discussed
among other things, how the word Johor was derived from an Arab-Persian root word,
Jauhar, which means jewel.
Having fun with the sensors of this interactive LED wall |
“We
are committed to bringing fresh concepts that captivate our customers. The
Jewel theme for this store pays homage to Johor, a progressive and dynamic
state – a true gem.
Inspired
by this, we have created an exceptional retail journey that engages the senses
and celebrates the Johor spirit,” said Alex Goh.
“Johor
Bahru’s vibrant community and growth make it an ideal location for this
flagship store,” he continued.
“Mr
DIY PLUS at Southkey offers a lively, engaging shopping experience that meets
daily needs, celebrates Johor’s spirit and delivers, ‘Always Low Prices.’
A section of the shop floor in Mr DIY PLUS |
Once
the opening gimmick and formalities were over, the doors were opened to welcome
us in to explore and experience an all-new shopping experience.
In
line with the Jewel theme, this store features a grand gemstone-inspired entrance
as well as a shiny, mirrored finish, Ruby-red diamond art and geometric designs.
Customers in the queue at the pay-point |
Designed
as more than just a shop floor, this store also features engaging and
interactive experiential attractions, an interactive LED screen with motion sensors,
dedicated promotional areas, a workshop and event space, a ‘retail-tainment’
zone, a permanent children’s playground and an artistic Infinity Room.
To
celebrate its grand opening, a series of fun activities and promotions are
lined up for customers from now till Sunday, November 24.
Mr DIY PLUS is on Level One of The Mall, Mid Valley Southkey, Johor Bahru |
For
a minimum spend of RM30, RM50 and RM80, customers will receive Free Gifts
daily (while stocks lasts) or may take part in a Spin & Win game to
win prizes. (Check in-store for Terms & Conditions.)
Meanwhile,
entry to the indoor playground and the Infinity Room is Free of Charge.
Visit
Mr DIY PLUS at Unit F-040 & 041, First Floor, The Mall, Mid Valley
Southkey, Johor Bahru, Johor. Open daily from 10am to 10pm.
For
more information, visit Mr DIY website at www.mrdiy.com and social media channels
on Facebook, Instagram and TikTok.