A gem of Mr DIY PLUS opens in Johor

 

With stores opened in malls and residential areas for customers’ convenience, local brand Mr DIY has earned a reputation as Malaysia’s favourite home improvement retailer.

 

Mr DIY Group's team at the Grand Opening
of Mr DIY PLUS with Head of Marketing,
Alex Goh [3rd from Right]

The success of Mr DIY since it was established in 2005 had led Mr DIY Group (M) Berhad to progress with sister brands like Mr TOY in 2019, Mr DOLLAR in 2020 and Mr DIY Express in 2021, while the first Mr DIY PLUS store opened in Mid Valley Megamall Kuala Lumpur in 2022.

 

The Group is also a master franchisee of the EMTOP brand in Malaysia with its first EMTOP outlet opened in 2023.

 

The much-anticipated grand opening of Mr DIY PLUS in Mid Valley Southkey Johor Bahru marks the Group’s 1,300 outlet in a layout that covers over 33,000 sq ft of floor space, attractively displayed with a range of products from the Group’s brands including Mr DIY, Mr DOLLAR, Mr TOY and EMTOP.

 

Mr DIY mascots and team members dance to
a current popular tune at the store entrance

When I arrived, a large crowd had gathered at the store entrance, eagerly awaiting the countdown to the store opening on Level One of The Mall, Mid Valley Southkey.

 

Among the media friends were Mr DIY team members, identified by their staff tunics, sipping drinks and nibbling on snacks that were also offered to new arrivals like me.

 

While the entrance to the store was carefully concealed for the opening gimmick, I observed that the outer walls were draped in what appeared to be crushed tin foil that reflected light with an eye-catching sparkle.

 

Mr DIY PLUS welcomes customers to shop
for a wide range of products here

As the MC welcomed us and shared his spiel about the store concept, I soon learnt more about this store’s design.

 

It was interesting that the store’s design concept drew its inspiration from the positive spirit of the Johor people and reflected the multi-faceted nature of the Southern-most state – its long history, vibrant economy, rich culture, modern outlook, its unique position as a Gateway to Peninsular Malaysia – which makes Johor state a true gem.

 

The mention of Johor as a jewel or gem struck a familiar chord not only because I am a true-blue Johorean but also because one of the stories featured in my 2017 MPH Non-Fiction Bestseller, My Johor Stories: True Tales, Real People, Rich Heritage, was Johor’s Many Names, a piece that discussed among other things, how the word Johor was derived from an Arab-Persian root word, Jauhar, which means jewel.

 

Having fun with the sensors of
this interactive LED wall

In his opening address, Mr DIY Group’s Head of Marketing, Alex Goh, reiterated how they have honoured Johor state with such a unique design concept.

 

“We are committed to bringing fresh concepts that captivate our customers. The Jewel theme for this store pays homage to Johor, a progressive and dynamic state – a true gem.

 

Inspired by this, we have created an exceptional retail journey that engages the senses and celebrates the Johor spirit,” said Alex Goh.

 

“Johor Bahru’s vibrant community and growth make it an ideal location for this flagship store,” he continued.

 

“Mr DIY PLUS at Southkey offers a lively, engaging shopping experience that meets daily needs, celebrates Johor’s spirit and delivers, ‘Always Low Prices.’

 

A section of the shop floor in Mr DIY PLUS

We are dedicated to being more than a retailer; Our aim is to be part of the community, creating a welcoming space for customers,” he added.

 

Once the opening gimmick and formalities were over, the doors were opened to welcome us in to explore and experience an all-new shopping experience.

 

In line with the Jewel theme, this store features a grand gemstone-inspired entrance as well as a shiny, mirrored finish, Ruby-red diamond art and geometric designs.

 

Customers in the queue at the pay-point

The Jewel art pieces at the center of the store captures Johor’s identity and heritage with intricate, gemstone inspired designs.

 

Designed as more than just a shop floor, this store also features engaging and interactive experiential attractions, an interactive LED screen with motion sensors, dedicated promotional areas, a workshop and event space, a ‘retail-tainment’ zone, a permanent children’s playground and an artistic Infinity Room.

 

To celebrate its grand opening, a series of fun activities and promotions are lined up for customers from now till Sunday, November 24.

 

Mr DIY PLUS is on Level One of The Mall,
Mid Valley Southkey, Johor Bahru

Customers are invited to take part in the 1300 Challenge, Air Rush Challenge and Karaoke Showdown, then post on social media to receive Free mystery gifts.

 

For a minimum spend of RM30, RM50 and RM80, customers will receive Free Gifts daily (while stocks lasts) or may take part in a Spin & Win game to win prizes. (Check in-store for Terms & Conditions.)

 

Meanwhile, entry to the indoor playground and the Infinity Room is Free of Charge.

 

Visit Mr DIY PLUS at Unit F-040 & 041, First Floor, The Mall, Mid Valley Southkey, Johor Bahru, Johor. Open daily from 10am to 10pm.

 

For more information, visit Mr DIY website at www.mrdiy.com and social media channels on Facebook, Instagram and TikTok.