At the media preview: [L to R] Laurence Llewelyn-Bowen [Standing], Jeremy Rowe, K K Wong and Riaz Metha |
While
the backdrop design aims to announce the world premiere of The Apartment: Passion for Design, all eyes (cannot help but) are
riveted to the larger-than-life image of Laurence Llewelyn-Bowen, dressed in
his signature shade of pink, three-piece suit, and holding his stick brolly
across one shoulder.
The
man himself is in the hall, unmistakably identified by that bright outfit,
standing out in stark contrast next to the other gentlemen in their sedate
suits.
I
met the man and the contest winners last June when I was privileged to join a
media preview of the final episode for season five of The Apartment: Rising Stars Edition that was filmed on location at UM
Land’s Bandar Seri Alam in Johor.
The villas at Aster 2 are double-storey semi-detached houses featured in season six of The Apartment TV series |
Now
in season six, 12 contestants from around this region will battle it out to
become the next interior design superstar and as for me, I’m simply delighted
that UM Land properties in Johor are again featured to a worldwide audience!
This
season of Asia’s premier design competition show will feature UM Land’s most
established township, UM Land Seri Austin, where contestants will transform the
interior of luxurious double-storey semi-detached houses, dubbed villas, in the
Aster 2 development.
Aster
2 prides itself as the development designed with the first Smoke-Free Town Park
and the first Smart Healthy City as well as designated bicycle lanes.
Contestants
in this season will also stand to win the biggest prize in the history of the
series – the deed to a luxurious apartment at D’Lagoon in UM Land’s latest
luxury development by the lake in Iskandar Malaysia, worth over USD140,000.
The Apartment TV series aims to discover the next interior design superstar |
For
the uninitiated, The Apartment is a television series that showcases the
talents of contestants who are amateur designers and who must brave razor-thin
budgets and exacting time-frames to create stunning one-of-a-kind rooms, all
under the watchful eyes of a panel of judges led by International Design
Superstar and principal judge, Laurence Llewelyn-Bowen.
In
the 10-week filming period, the contestants are given challenges to complete
designing various rooms in the villas and will gather in front of a Design
Court for the judges’ critique and advice, at the end of each challenge.
There
will be a jubilant winner in every challenge while the penalty for the one who
fails to meet the judges’ criteria, is to leave the show and go home.
The winner of season six stands to win the deed to an apartment in UM Land's D'Lagoon by the lake |
As
in every reality TV series, the audience will get to know the contestants and
root for their favourites – and inevitably get addicted to the shows – as they
follow the exciting episodes where the teams and individuals rise to the given
challenges.
The Apartment: Passion for Design features
a judging panel of esteemed celebrity designers including award-winning
designer and author, Jamie Durie, as returning host and mentor, and
Llewelyn-Bowen as principal judge.
Two
new judges who join the panel this season are Filipina interior designer and
influencer extraordinaire, Cat Arambulo, and one of New York’s most influential
and dynamic designers, Tyler Wisler.
“I’m
incredibly proud of our latest season of The Apartment,” said founder of
Imagine Group Entertainment and the show’s producer, Riaz Metha.
K K Wong [Right] and Laurence Llewelyn-Bowen talking to the media |
“Our
cast is better than ever, with a fiery chemistry between them that will keep
viewers entertained every minute of the show as these budding designers do
whatever it takes to succeed,” he added.
Riaz
also said that the sheer drama and entertainment from this season is beyond
anything he has seen before.
AkzoNobel
Paints South East & South Asia, Middle East, Managing Director, Jeremy
Rowe, fondly known as Captain Colour, said he was pleased to see how the
contestants used Dulux paints and turned a blank canvas (as it were!) into a
creative space.
In
the series, Rowe offers his advice to contestants in their selection of paints
to meet the various design challenges and enjoys watching the different ways
they use the products.
“The
strategic partnership with this reality series showcases the beautiful
landscape of UM Land Seri Austin and Johor as one of the most livable cities in
the future to potential investors and buyers from around the world,” said UM
Land Seri Austin Chief Executive Officer and Group Director of Townships, K K
Wong.
“It
has given us the opportunity to put UM Land on the international map once again
as we reaffirm our sustainable developments that are of high global standards,”
he added.
Then
it’s time for our preview of Episode One: the lights dim and the all eyes are
on the screen in front. In the semi-darkness, someone hovers nearby – and she
passes me a bag of popcorn to munch while I sit back to enjoy the show!
The panel of judges at UM Land Seri Austin, Aster 2 to give the challenge to contestants, [L to R] Jamie Durie, Tyler Wisler, Laurence Llewelyn-Bowen and Cat Arambulo |
Watching
the show on the big screen is truly a different experience. The format is
incredibly engaging and entertaining, and I agree with Riaz that they have
certainly taken the series to the next level.
As
I watch the drama unfold and emotions flaring between the contestants, I recall
Riaz’s comment that he felt sorry for the contestants who had to work so hard,
from 6am to almost midnight!
Riaz
also mentioned that this season’s episodes are also accessible through the
digital platform for fans to view mini episodes on their mobile devices.
These
are stories told through the eyes of the contestants, with behind-the-scene
shots for viewers to get to know the contestants better.
I
enjoy how the camera panned across the landscape to showcase UM Land property
developments and the interior of the Aster 2 villas that feature architectural
glamour – where the well-thought-out property is designed to be functional and
needs no renovation.
This
is the second season where The Apartment
featured UM Land developments in Johor and I feel a sense of shared pride
because once again, our hometown is being seen by viewers the world over!
The set for the Design Court in season six is within Pinewood Iskandar Malaysia Studios |
I
watch as the contestants head out to the various destinations to pick and buy
furniture and fittings to decorate the room according to their individual
designs and am pleased that these décor merchants are also being featured in
the series.
When
it was time for the contestants to head to the Design Court, the camera not
only showed the drama and excitement on the set but also the destination in
Iskandar Malaysia where this set was designed.
Once
again, I cannot help but feel a strong sense of pride because it was aptly held
in the facilities within our own Pinewood Iskandar Malaysia Studios!
No,
I’m not sharing any more details. Watch it for yourself and enjoy identifying
the familiar sites here as the series was filmed entirely on location in Johor!
Stay
tuned to The Apartment: Passion for
Design, a TV series of 10 one-hour episodes that premieres on Astro’s AXN
Channel starting from March 25, every Sunday at 8.05pm.
. . .
Post Event Shots:
/pl
. . .
Post Event Shots:
A we-fie with K K Wong, CEO of UM Land |
Another we-fie with K K Wong during lunch |
Shared from Facebook post by Sulaiman Yahya of Iskandar Regional Development Authority |
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