Two
preschoolers are sitting under a shady tree to have their snack at break-time.
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| The all new sparkling Ribena in cans |
The
little girl turns to the little boy and politely asks, “May I have some,
please?” He is pouring his Ribena drink from a plastic water bottle
into the upturned bottle cap which doubles up as a cup, and replies with a
smile, “Yes, but not too much.”
This
scene from a Ribena TV commercial from the ‘70s is still stuck in my mind. It’s from an era when watching TV commercials
was still fun and the ad agency did such a good job that I can even remember
the dialogue in this brief commercial for Ribena!
Since
Ribena was introduced to Malaysians back in 1955, it has been a firm favourite
for children of all ages and remains popular with adults who grew up drinking
this delicious blackcurrant drink. My
first taste of Ribena was a refreshing cordial drink that mum mixed for
me. We always have Ribena at home and
even as a kid, I wanted to mix my own a little more concentrate so that I could
top it up with ice cubes!
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| The signing ceremony for renewal of partnership between Suntory Beverage & Food Malaysia and Legoland Malaysia Resort |
I didn’t
know it then but in a recent event at Legoland Malaysia Resort, I learnt that
Ribena was created by Dr Vernon Charley in 1938 and its name was derived from
the botanical name of blackcurrants – Ribes
Nigrum. Made with blackcurrants sourced from farms in
New Zealand for their deep purple colour, Ribena is known for its natural
goodness and delicious flavour, without artificial colour or flavouring. Besides a cordial, Ribena is now available in
a variety of ready-to-drink formats.
At the
event, Suntory Beverage & Food Malaysia (SBFM) announced its partnership
renewal with Legoland Malaysia for a further three years to continue to make
Ribena the official fruit juice drink available for visitors at the theme
park. This marked a successful milestone
for Ribena as it continues its legacy in being a nutritious thirst-quencher
many Malaysians grew up with.
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| Legoland Malaysia Resort general manager, Mark Germyn [2nd from Left] shaking hands with SBFM Regional General Manager, Malaysia, Singapore, Hong Kong, Lee Hon Tong, after the signing ceremony |
Since
their first partnership which started in 2012, Ribena – a Malaysian household
name for decades – and Legoland Malaysia Resort, the first Legoland Park in
Asia – are two brands that continue to combine a wealth of experience in
understanding the needs of consumers.
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| The unveiled giant Sparkling Ribena can and limited promotion offered from now till end May 2016 |
Legoland
Malaysia Resort general manager, Mark Germyn, and SBFM Regional General
Manager, Malaysia, Singapore, Hong Kong, Lee Hon Tong, signed the documents in
a simple signing ceremony to renew their partnership for the next three years.
The
aim of this SBFM collaboration with Malaysia’s first international resort is to
provide visitors to Legoland with the option of having a nutritious and tasty
fruit drink while they enjoy the unique attractions at the theme park.
Both
the Lego and Ribena brands have a strong history in enriching the lives of
people through providing wholesome family oriented entertainment and nutritious
thirst-quenching beverages, and this collaboration creates a unique partnership
that adds further value to the Legoland visitors’ experience.
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| The one and only Ribena Berry Lego model |
To
celebrate the partnership renewal, Legoland Malaysia Resort tickets were
presented to two children’s homes in Johor to let groups of underprivileged
children enjoy their own theme park experiences. Representatives of the Amitabha Centre and
Puspanesam Home accepted the complimentary tickets for the children.
The
highlight of the event was the unveiling of Sparkling Ribena, a new refreshing
carbonated drink in a can format, now available at Legoland Malaysia Resort. My first taste of this fizzy version of
Ribena just reminded me about how far our favourite fruit drink has come! As I sip my sparkly, I can still taste that
familiar flavour in the fizz.
Special Promo
From
now till 31 May 2016, visitors will
enjoy RM50 off Legoland Malaysia
Resort tickets (Theme Park only or Combo tickets). Just present one Sparkling Ribena drink per
ticket at the ticketing counter to enjoy this limited promotion. Visitors will also be able to enjoy a fun day
at the park and take special photo mementoes with the one and only Ribena Berry
Lego model in the park!
Award-Winning Resort
Legoland
Malaysia Resort is proud to have clinched first place in the prestigious
TripAdvisor Award as part of the Top 10 Travellers’ Choice hotels for
families. Besides being nominated in the
Malaysian category, the Legoland Hotel was also placed sixth in the Asia
category and was the only Malaysian hotel on the list! This award comes just two months after
Legoland Malaysia Resort was also awarded the Best Tourism Attraction in the
Man-Made Attraction category for the inaugural Malaysia Tourism awards 2016.
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