When I
received the invitation from Suasana Suites Iskandar Johor Baru to a jewellery
exhibition held at their Corporate Floor, I knew that it was an exclusive one-day
only event for selected guests.
Guests at the one-day only exclusive jewellery exhibition by Zam Gems at Suasna Suiites Iskandar JB |
A quick
check on my calendar showed that I had a prior event to attend that same morning
so I replied this invitation with a question, as to when would be an ideal time
for me to turn up because it was a day-long event, up to 8pm that night.
So
it was arranged for me to arrive comfortably on time for a cup of coffee and to
catch a formal visual presentation by Zam Gems of Sri Lanka.
That
afternoon, I found my way to Level 35 where the Corporate Floor was located and
was warmly welcomed by my gracious host, Madam Ng-Lee Siew Koon.
Already a
small group of jewellery connoisseurs were taking a close look at the gems
displayed in the glass-topped showcases, arranged at one end of the hall.
Siew Koon
introduced me to Managing Director of Zam Gems, Ahsan Refai, whom she described
as a family friend who had accepted her invitation to exhibit their exquisite
jewellery here.
Managing Director of Zam Gems, Ahsan Refai, [Centre] showing some of the elegant jewellery designs to guests |
With
natural light pouring in from the windows’ parted curtains, the comfortable
ambience of Suasana Suites Iskandar JB, was the ideal setting for such an
exclusive exhibition of exquisite handcrafted jewellery.
I’m
familiar with diamond merchants from Sri Lanka (formerly known as Ceylon) so
I’m ever so keen for a first-hand look at the precious gems that Sri Lanka has
been internationally renowned for.
Over
coffee and a plate of tasty ginger biscuits from Sri Lanka, Ahsan shared with
me about his family business in Zam Gems.
He’s
proud that they are their nation’s pioneers in fine jewellery, who not only
mined gemstones from their sources but also set them into attractive pieces.
That's an excellent choice of a necklace! |
As
market leaders for gems and jewellery, Zam Gems is headquartered in Colombo
with some 15 branches opened around Sri Lanka, mainly in 5-star hotel galleries
and department stores.
While
Ahsan shared a brief history on his family business, more guests arrived and
joined the sizeable crowd to view and buy jewellery.
Ahsan,
the eldest of three siblings, was just aged seven when he would observe his
father doing business in the jewellery trade in the front room of their home,
which doubled up as an office.
Armed
with a briefcase (filled with gems!) his father started this jewellery business
in 1976 with the support of three staff members.
Choices! Choices! |
Now
Zam Gems employ some 225 people in their workforce at two manufacturing centers
that include highly skilled workers and in-house designers.
Using
only the finest gems, their skilled craftsmen would create a range of the most
elegant jewellery by applying a combination of traditional techniques and
cutting-edge technology.
“We
don’t compromise on quality,” said Ahsan as he described how Zam Gems only seek
the best quality gemstones from around the world to process and set into fine
jewellery pieces to meet the tastes of connoisseurs both in Asia and Europe.
Ahsan
also shared with me about current trends in jewellery making and designs, and
commented that most Asian buyers prefer to buy their stones and to set them
later.
In
addition to operating their many outlets in Sri Lanka, Ahsan and his team often
participate in jewellery exhibitions throughout Asia, mainly in Japan and
China, and in cities like Kuala Lumpur and Singapore in Southeast Asia.
The most striking of them all must be the cornflower blue of sapphires set with diamonds! |
In
the visual presentation, I had a glimpse of how precious stones were mined as
well as the stone selection process, polishing and designing into unique and
modern settings.
I
also learnt that Zam Gems are all lab tested, quality controlled and backed by
an international warranty, so buyers are assured that their gems have been
authenticated and certified by a qualified gemologist.
Then
it was my turn to drool over the dazzling display of gems.
I
was simply enchanted by such timeless beauty in necklaces, bracelets, cufflinks
and rings designed in sparkling sapphires, flawless moonstones, red rubies and
glittering emeralds among other precious and semi-precious stones.
But
for me, the most striking of them all must have been the cornflower blue of
sapphires set with diamonds!
For
more info on Zam Gems, visit website: www.zamgems.com
No comments:
Post a Comment