Neon Fashion Week 2019 in Paradigm Mall Johor Baru started
with a stunning show that featured designs by local designers followed by three
days of fashion shows that showcased 21 popular brands, available from stores
in the mall.
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| The designers with their models in the grand finale of the Neon Fashion Runway event |
These brands include selections from Carlo Rino, Nana
Collection, Spiffy, Mixxo, Common Sense, Good2U, SPAO, Owl, A-Look, Seen, COCO,
Parkson featuring Sfera, MDS, Trucco, and Hundred% featuring TNT, Stoned and
Eversince.
The second edition of the mall’s fashion week kicked
off with an upbeat tone and the timeless trend of eye-catching neon colours as
invited guests and local celebrities arrived, dressed in glam outfits
highlighted by a shock of neon.
Upon arrival I was tagged with a neon bangle and shown
into the refreshment area where nibbles and cocktails were being served.
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| Models wearing a collection by Michael Ooi |
The music beating from the DJ deck was drawing crowds to
the concourse which was occupied by a fashion runway complete with blinking
neon lights on its backdrop.
As the crowd swelled, I met friends and recognised
some celebrities – among them Singapore actor, Terrence Chow, and Malaysian
actor, Wayne Chua.
I’m familiar with Terrence Chow as an actor but I
didn’t know that he was also a designer because his designs were later
showcased in the show!
My eyes are peeled to spot Jeffrey Cheng, a former
runway model who (I was sure I should be able to tell…) earned the prestigious
titles of, The UNO Manhunt Malaysia, The Best Model of the World (Malaysia) and
The Hottest Hunks Malaysia.
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| Designer Michael Ooi [Center] with his models |
And there he was, dressed in a stylish outfit all in
White, a design by Malaysian designer, Michael Ooi, which he would model on the
runway when he joined the cast of male models in the show.
Another multi-talented Malaysian celebrity at the
event was Hero Tai, actor and host with IQIYI channel, Beijing and Taiwan’s
“iWalker HERO” programme, who founded the Hero T apparel brand.
His collaboration with Michael Ooi would showcase a
sporty unisex collection under the Hero T brand with designs inspired by
elements in 16 sports including MotoGP, scuba diving, snowboarding and surfing,
designed in a Black and Gold theme.
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| Hero Tai [Center] walking the runway with his models |
These bold colours represent how every athlete would
fight for Gold and Black, the best colour to create a clear contrast against the
colour Gold.
In 2016, Michael Ooi launched his label, Made.to.Measure
with a collection that mixed fashion with his industrial design background.
It was impressive that Michael Ooi not only
represented Malaysia as an esteemed member and fashion ambassador of ASEAN
Fashion Designer Showcase, he also received The Most Promising Designer Award
at Borneo Fashion Week 2018.
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| Glancez designer [Second from Left] with models on runway |
When I learnt that Glancez was a contemporary
fashion label based in HongKong and owned by a Malaysian from Johor Baru, I was
ridiculously happy probably because I was proud of this talented and
enterprising Johorean.
My admiration for Glancez designs shot even higher
when I discovered that this was a sustainable brand with a zero-waste policy
and does not use animal-based materials.
This brand also proudly showcased its collection at
Paris Fashion Week.
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| Designer Ranndy Goh [Center] with his models |
When I saw the designs presented on the runway, I
liked its wearable styles that focused on bright and attractive colours and
comfortable designs.
Then I read that Ranndy Goh, renowned designer from
Penang whose portfolio included collaborations with Cartier, Jaeger-LeCoultre
and Habib Jewellery, once said, “I believe that fashion should be luxurious yet
practical while retaining a touch of femininity.”
As I found my way to the seat with my name on it, I
pondered upon his words and realized that I fully agreed with his sentiments.
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| Representative from Design faculty of Raffles University Johor [Center] with two models on the runway |
The event was about to begin, and ushers were busy
showing guests to their seats.
I could only imagine the excitement backstage as the
models were being dressed and the finishing touches added to their hair, face
and outfits, while the crew was well prepared to help the models change into
the next sets of outfits…
Meanwhile the light and sound people were on their
toes, ready to coordinate the lighting and music to match with the various
sectors of the show…
And then there were the mandatory welcome address, speeches
and presentation of souvenirs to the VIPs, designers and sponsors.
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| Actor Terrence Chow [Center] who is also a designer with his models on the runway |
In his opening address, Guest of Honour the
assemblyman for Perling, YB Cheo Yee How, expressed his pleasure at seeing
local talents coming back to Johor and doing their part to contribute towards developing
a more vibrant community here.
Finally, the show got underway as the models took
turns to strut their styles on the runway in a non-stop showcase of wonderful fashion
in a stunning Neon Fashion Runway event.
In addition to the fashion creations by established
designers, some interesting designs by students in the Design faculty of Raffles
University Johor were also highlighted.
Paradigm Mall Johor Baru is managed by WCT Malls
Management Sdn Bhd, a subsidiary of WCT Holdings Berhad.
Located off Jalan Skudai at Taman Bukit Mewah, 81200
Johor Baru.
Open daily from 10am to 10pm.
For more info, visit website: www.paradigmall.com.my/jb
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