The much anticipated Townhall Roadshow meeting hosted
by Tourism Malaysia’s Tourism Recovery Action Committee (TRAC) in Johor Baru
was well attended by industry players here.
The Townhall Meeting participants stood in solidarity with China and those affected by the Covid-19 outbreak |
After visiting Kota Kinabalu and Penang, the Townhall Roadshow
arrived in Johor Baru, another important entry-point into the country, to meet
with concerned groups in the travel, accommodation, food & beverage sectors
and related players in the tourism industry.
This Townhall Roadshow was an initiative by the
Government to meet and hear from the industry players and provide feedback to
the Recovery Action Committee in order to roll out an economic stimulus package
of measures to support the struggling tourism industry.
The Townhall Meeting organised with Tourism industry players in Johor was well attended |
Representatives from theme-parks, hotels and resorts,
tourist destinations as well as tour and travel operators, and a large group of
media members assembled in the hall, patiently waiting for the meeting to
start.
Visitor arrivals in Johor have been severely affected
by the novel coronavirus or Covid-19 outbreak and the entry restrictions
enforced by neighbouring Singapore towards travelers from China and other
affected nations, where visitors often planned tours and stays in Johor.
Malaysia and Singapore share a common border and the
two nations have agreed to share information and work together to exercise and
enforce measures in tandem to prevent and control the spread of Covid-19.
Dr Jayanthini Sathasivam from the Public Health Division of the Johor Health Department sharing info in the meeting |
In addition to zero tour group arrivals from these affected
nations, regular visitors from Singapore have also refrained from coming across
the causeway into Johor.
The clusters of infections happening in Singapore have
caused regulars to be extra cautious in travelling to JB and avoid risk of any
possible infection.
All who are involved in the tourism sector including
restaurants, cafés and even food courts here are going through lean times and
finding it a serious challenge to sustain their businesses.
The mood was tense as they awaited the arrival of
panel members made up of Mohd Zamri Mat Zain, Deputy Secretary (Tourism) from
the Ministry of Tourism, Arts and Culture, Dr Jeyanthini Sathasivam from the
Public Health Division of the Johor Health Department, Datuk Musa Haji Yusof,
Director General of Tourism Malaysia and YB Liow Cai Tung, State Tourism, Women
Development, Family and Community Committee Chairman.
Dr Jeyanthini did well to alleviate fears with her knowledge and information from the Health Department |
While staying hopeful that this meeting would provide
them with some solutions to their problems, an atmosphere of anxiety prevailed
among the industry players as they discussed their common issues.
Upon arrival of the panel members, the event kicked
off with an opening address by Mohd Zamri Mat Zain, Deputy Secretary (Tourism)
from the Ministry of Tourism, Arts and Culture.
He expressed his concern towards the prevailing
situation and said that his Ministry was aware of the cancelled trips from
foreign visitors into Johor and its adverse effects on the tourism and related
sectors.
In response to this, the Tourism Recovery Action
Committee or TRAC was established on Feb 4 and have since been working with the
relevant parties to create an Action Plan to mitigate the situation.
Datuk Musa HajiYusof, Director General of Tourism Malaysia, discussing the Objectives of GAMELAN |
Among the proposed solutions was to consider
alternative markets and to create attractive packages catered to the domestic
market and embark on it along with the Cuti-Cuti Malaysia campaign.
Aware that the general public may be ignorant about
the Covid-19 threat on themselves and their families, Dr Jeyanthini Sathasivam
from the Public Health Division of the Johor Health Department, gave a
comprehensive presentation to alleviate their fears.
While the situation about the virus was evolving, Dr
Jeyanthini explained that she was sharing information about “what’s out there”
and it was up to individuals to respond intelligently and not to become
paranoid or paralyzed by fear.
Question from Henry Chua, a tour and travel operator in Johor |
She emphasized that the public must seek accurate
information, verify information and ensure it was properly clarified before
sharing the info because it would serve no purpose but only to spread fear and
rumours.
Dr Jeyanthini was pleased that the Johor Health
Department responded proactively to the situation that was happening globally
and had activated the Crisis Preparedness & Response Centre (CPRC) in Johor
since Jan 5.
As such, the Johor Health Department was prepared to
deal with the eight cases that were tested positive when they subsequently
occurred in Johor.
It was reassuring to learn that all the eight, who
were imported patients, were treated, recovered and then discharged from
hospital.
Her presentation included helpful and educational
details about the Covid-19 virus, its characteristics, the risks, how it
spreads and the prevention of its spread.
Dr Jeyanthini also encouraged everyone to be vigilant
and to exercise social responsibility.
If anyone experienced flu symptoms, they should wear a mask and not
hesitate to consult a doctor, then obey the doctor’s orders and stay at home to rest
and recover.
A question by Henry Goh from Desaru Fruit Farm |
She did not advocate people who were not sick to wear a mask because there was
a shortage and the limited stocks of masks were required by those working in
the frontlines or dealing with Persons Under Investigation (PUI).
She explained that the travel ban imposed by Singapore
to travelers arriving from countries like China, had helped to control the
situation and reduced the number of visitor arrivals into Johor.
In addition, a Notice was also issued to the public to
cancel any non-essential travel to China and other affected nations since Feb 4.
With these steps in place, the virus spread has been under
control and it posed no threat to the public who wished to travel within the
country.
Datuk Musa Hj Yusof, replying to a question from the floor |
Datuk Musa Hj Yusof, Director General of Tourism
Malaysia, reassured the industry players that the knowledge garnered from the
SARS virus experience (2002 – 2004) was helping the nation to respond better to
the Covid-19 situation and the crisis recovery measures put in place then were
being reactivated now.
Staying positive, Datuk Musa said the prevailing situation
was an opportunity to spur domestic travel and he encouraged industry players
to consider holding virtual travel fairs to offer strategic promotions for both
medium and short haul trips.
He discussed the Tactical Plan for a Quick Recovery,
with steps and actions to reduce economic damage to the tourism industry, that
included aggressive domestic promotions.
Dr Jeyanthini replying to a question from the floor |
Datuk Musa also encouraged the industry players to
consider applying for financial support in the form of a reimbursable grant
dubbed, GAMELAN, the short-from for Galakan Melancong Malaysia, Malay
for Incentives to Visit Malaysia.
In the much-awaited Question and Answer session, pertinent
questions from the floor were asked by hoteliers, resort owners as well as a tour
and transport operator.
While the questions reflected their real experiences,
there were in fact, no pat answers to these questions from industry players who
were feeling the pinch from the challenges arising from the Covid-19 outbreak.
They were however, encouraged to persevere in the
circumstances because all their feedback would be considered before the
Government will announce the details of the economic stimulus package, (initially)
planned for Feb 27. [This has since been changed to a later date.]
YB Liow Cai Tung responding to a question |
In her closing address, YB Liow Cai Tung, State Tourism,
Women Development, Family and Community Committee Chairman, thanked Datuk Musa
for the initiative by Tourism Malaysia TRAC, in organizing the Townhall
Roadshow meeting in JB.
YB Liow expressed her concern for the hardship
experienced by the tourism industry that was not only happening here but also
worldwide.
She urged the industry players to stand united and
stay focused, and not to lose momentum in their promotions for the Visit Johor
2020 campaign.
“Every crisis is an opportunity,” said YB Liow as she
encouraged them to change their strategy and move forward with their domestic tourism
ideas.
“Together we can get through this!” she added.
The Townhall Roadshow meeting ended on a high note with words of encouragement to China and those affected by the Covid-19 outbreak. |
In a show of solidarity with China and those affected
by the Covid-19 outbreak, everyone at the Townhall meeting stood together –
holding up placards emblazoned with Tourism Malaysia logos and taglines – to
record a brief video that will be broadcast on social media.
In one voice, they chanted an encouraging phrase, “China,
we are with you, Jia Yew!”
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