Amari JB hosts Ramadan event with S4CF

But what does ‘S4CF’ mean? It stands for ‘Strive 4 Cancer Fighters’ a programme organised to encourage cancer fighters cared for under the Tunku Laksamana Johor Cancer Foundation.

One for the album: Guests from the Tunku Laksamana
Johor Cancer Foundation at the Amari Johor Baru
In a breaking-of-fast event hosted at the Amari Johor Baru recently, some 30 children diagnosed with cancer and supported by the Foundation, were escorted by their parents and guardians to the Amaya Food Gallery.

It was a bitter-sweet gathering where families with young children, many of them wearing facial masks to protect against other infections, enjoyed a special time of bonding with a sumptuous spread from the buffet prepared in the theme, WarisanTradisi Asia.

Guests helping themselves to the Warisan Tradisi Asia buffet
The event was arranged on a Public Holiday so that the patients and families could join the event, some who even came all the way from other districts including Muar, Batu Pahat and Pontian.

At the Maghrib call for prayers which marked the breaking-of-fast, the guests enjoyed tasty treats from a choice of over 100 dishes prepared in traditional Malay, Chinese, Indian, Thai and European recipes.

Throughout their meal, they were entertained by a live Ghazal music performance.    

Live entertainment was provided by Ghazal music
Representatives from the Foundation at the event included, Executive Director, Datuk Mohamad Perang, Chief Executive Officer, Mohd Anizam Mohd Jamian and Technical Committee Secretary, Rosli Ithnin, and Permodalan Darul Takzim, Chief Executive Officer, Tuan Haji Lokman.

They were greeted by ONYX Hospitality Group’s Area General Manager, Dean Rossilli, who joined them for the meal and later, to present gifts to the guests.

During the gift presentation, the guests were thrilled to receive goodie bags filled with food items sponsored by Maslee Sdn Bhd, a premium item and balloons from Angry Birds Activity Park as well as duit raya in packets, presented by the hotel.

Guests receiving goodie bags at the gift presentation
The arrival of Red, the mascot from Angry Birds Activity Park Johor Baru, caused a stir of excitement when it joined the young guests at the Amaya Food Gallery. In fact, many of them could not resist capturing a photo memento with this bright feathered friend!

“We support and value the communities in which we live and work by bringing our social responsibility commitment to live and organizing several activities for the less fortunate,” said Rossilli.

“As the holy month of Ramadan is the time for bonding, caring and sharing, it is our obligation to help those in need,” he added.

Guests received goodie bags as well
as a balloon each from the event
Since the start of this year, the hotel has organised several Corporate Social Responsibility activities with the aim to support and provide educational opportunities for underprivileged children in poor areas in Johor.

“By August this year, the hotel would have put an educational programme in place to inspire young children to join the hotel industry,” announced Rossilli.

As a token of appreciation to Amari JB for hosting the event, a plaque signed by Her Majesty, the Permaisuri of Johor, was presented to the hotel and received by Rossilli.

Also present at the event were nurses from the Oncology Department of Hospital Sultan Ismail, the Foundation committee members, the Amari JB Corporate Social Responsibility Committee members and the hotel’s Director of Public Relations and Marketing Communications, M.S. Bobby.

Enquiries for sponsorships and partnerships or to volunteer with the Tunku Laksamana Johor Cancer Foundation, may be sent to email:  

Contributions are welcome in one-time donations or monthly donations.

For more info, visit website:

No comments:

Post a Comment