Art at Amari presents partnership projects


I read the message received from Karen, “Peggy, I shared your recent story about Yap Hanzhen with my friends and they would like to see Hanzhen’s artwork. Is it still at Amari hotel?”

Grace Chiam [Right] hosted a media briefing that featured
local talents Alifph Rajmaslan [Seated Left] and
Lavannia Kumar [Seated Center]
I did not hesitate to reply, “Yes, it’s at the lobby on Level Six of Amari Johor Baru. The exhibit will be on for the whole year and should change to a fresh theme at every quarter.”

#ArtAtAmari is a Corporate Social Responsibility (CSR) project by Amari Johor Baru in partnership with local creative individuals and organizations that will be refreshed at each quarter of the year.

At the media briefing hosted by Director of PR & Marketing Communications, Grace Chiam, we had the pleasure to meet with two out of the three artists whose work are being featured in the current Spring themed exhibit.

While savant sketch artist, Yap Hanzhen, was not able to join us for the event, our media group had a delightful time getting to know the other featured talents, Alifph Rajmaslan and Lavannia Kumar.

Yap Hanzhen adding colour to his
masterpiece, Simply Butterflies
At the event, Grace told us about the hotel’s unconventional approach to CSR and that they wanted to do something new with the local community.

This year, Amari JB is exploring partnership opportunities with Johorean artists and creative entrepreneurs to compliment the community’s growing interest in the creative arts.

To interest and inspire the community, Amari JB will provide a space in the hotel for local art practitioners to use as their canvas to showcase their creativity.

As Amari JB supports and celebrates Johorean artists, musicians and creative entrepreneurs in showcasing their talent and work, the hotel also aims to connect the local artists with the community and raise funds for the Onyx Hospitality Group Foundation.

Meanwhile the hotel will also provide their partners with marketing communications support and a platform for growth.

Established in 2011, the Foundation aims to support the hotel group’s public charities and community initiatives, manage legitimate fund raising and provide donors with transparency and reassurance that their contributions will be used in a responsible way.

Alifph Rajmaslan [Left[ and Lavannia Kumar [Right]
shared their stories at the media briefing
The Foundation’s objectives include offering scholarships to hardworking students in need of financial support, supporting educational, physical and social development of youth and general public, offering relief to disaster victims and cooperating with other foundations for charities and government organizations for the good of the community.

Art at Amari aims to provide families, young people and corporate groups with a space for them to bond while sharing quality time, appreciating art and having a hands-on experience doing art.

They will enjoy the unique artwork by Hanzhen as the centerpiece of the hotel lobby that features local flora and fauna in the Spring theme as well as familiar local landmarks, seen through the eyes of this young artist.

Among his beautiful sketches is a framed version of Simply Butterflies.

Simply Butterflies by Yap Hanzhen
A flat screen set up with this exhibit allows visitors to watch how this savant artist draws his sketches and achieves amazingly accurate and artistic results.

Nearby, an alcove next to the Amaya Food Gallery is dedicated to an exquisite installation by Alifph, creative director of Regalia, whose designs feature a fusion of local culture and heritage elements.

The grand pelamin or Malay wedding dais, bordered by giant bowls of flowers in auspicious shades of Red and Gold, is designed with elegant elements from a bygone era.

It’s interesting that his pelamin installation features traditional Malay elements like Bunga Emas created in Gold and recycled materials, a Chinese tea set as well as a separate table setting for a wedding dinner banquet with a tall candelabra matched with charming crockery and cutlery.

“My décor ideas uses traditional elements with functional aesthetics which tell a story,” said Alifph as he described his design style which aims to reintroduce local heritage – Malay, Chinese and Indian – to show that it is still relevant and can be beautifully blended with modern design.

Alifph adding an artistic touch to his pelamin installation
Meanwhile artist and entrepreneur Lavannia, or Lava in short, brings her art activities into the hotel space by hosting Kids Craft sessions like making costume jewellery from old newspapers and Art & Sip for guests to have a guided hands-on handicraft and painting experience.

Lava shared that just four months into pursuing her passion in art on a fulltime basis, she felt doubtful if she had made the right career choice.

She recalled that it was on the eve of her birthday when she was approached by a Government officer who asked her, “Do you want to paint for the Sultan?”

He wanted to present a special gift to the Johor Sultan and wished to give the opportunity to a local artist like Lava to create a unique piece of art for His Majesty.

To Lava, this opportunity to create an original piece of art for the Sultan was a positive sign that she should stay on track in her pursuit of her passion in art.

Lava presenting some of her favourite artwork 
“It was a monumental piece for me!” declared Lava about her artwork entitled, Bangsa Johor, that was presented to His Majesty the Sultan of Johor.

The recognition she received through this piece was the turning point in her career as an artist and it encouraged her to continue to explore opportunities and expand her creativity.

The media briefing concluded with a visit to the exhibits escorted by Grace and the hotel’s creative partners who were on hand to provide further insights into their creative designs presented at Art at Amari.

At the close of the event, Grace extended a warm welcome to local art practitioners who are seeking a platform to showcase their creative expressions, to come over to Amari JB and see how the hotel is partnering with local artists.

For more information and collaboration opportunities, contact Director of PR & Marketing Communications, Grace Chiam, on email: grace.chaim@amari.com

Amari Johor Baru is at No. 82-C Jalan Trus, 80000 Johor Baru. 

For more info, visit website: www.amari.com/johor-bahru

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